The land also has European and international designations. The site is important in several regards including providing a home to rare flora and fauna, and coastal geomorphology (the development and evolution of the coast), particularly the formation and changes to the shingle spit and the development of sand dune.
The company has a mission to protect this scientifically important site. The sites SSSI
status also means have legal obligations with regard to the area of the dunes that we own.